Hilfeaufruf von gay’s the word

Der schwule Buchhandel in der Krise? Vor nicht allzu langer Zeit berichtete Axel Schock in der schwulen Presse über das „Sterben“ unabhängiger schwuler Buchläden in den USA; wenig später eröffnete Peter Rehberg in Männer aktuell eine Debatte darüber, ob denn die schwulen Buchläden hierzulande überhaupt noch zeitgemäß seien. Und vor ein paar Wochen schließlich erreichte uns ein Hilferuf des Londoner Buchladens, der verzweifelt ums Überleben kämpft: „not enough people are buying their books here anymore“!
Bemerkenswert immerhin, dass die großen britischen Tageszeitungen Times, Guardian und Independent über die drohende Schließung ausführlich berichten.
Fraglich, nein undenkbar (man erinnere sich nur an zwei dramatische Konkurse in der schwulen Hochburg Köln), dass ein ähnlicher Fall hier außerhalb der gewogenen schwulen Presse überhaupt wahrgenommen würde.
Hier der Aufruf im Wortlaut:

Dear Friend of Gay’s The Word,

We’ve got some good news, and we’ve got some bad news. Some time ago we asked for your vote to nominate us for the Independent Bookshop of the Year 2007 Competition. Your wonderful response resulted in us getting longlisted, and we’re delighted to announce that we’ve now reached the Regional Shortlist. It’s a fantastic achievement and we’re really thrilled. A huge ‘thank you‘ to everybody who voted for us. It’s somewhat ironic that this news comes through as we are finding it an increasing struggle to cope financially. The bad news is that after 28 years of trading, we’re looking at possible closure in the next few months. Some of you may have seen the excellent recent article in The Times which highlighted the problem:

Celebrity customers campaign to save gay bookshop

A combination of pressures including the Internet, rising rents, and the availability of some LGBT books in mainstream bookshops have all played their part. Fundamentally, it comes down to the fact that just not enough people are buying their books here anymore. Independent bookstores across the UK are having a difficult time but there isn’t a bookstore in the country that has our unique range of titles. We think it would be a real pity if Gay’s The Word, the oldest and only surviving independent gay and lesbian bookstore in the whole country, had to close. We are, of course, much more than just a bookstore and also function as a community resource. Hundreds of people visit the shop every week to collect free papers, look at our notice board and pick up leaflets of interest. A number of discussion and support groups also have free use of the space for their meetings. We’re often the first point of contact for lesbians and gays new to London or coming to terms with their sexuality. It is perhaps this somewhat invisible aspect of what we do that we are saddest to see in jeopardy. We have tried to create a safe, non-threatening, non-judgemental space where people can come and browse, ask questions and get help and advice or just buy a book or card. To survive in the 21st century we need to adapt and change. We have lots of ideas of how we might face these new challenges. These range from changing our structure so that we can access funding for some of our work, acquiring charity status, updating our computer systems so that we can establish a strong web presence to renovating the shop and developing our downstairs space as a resource for community events. But to implement these longer-term ideas and initiatives we have to survive our present crisis. So how can you help? Most important is that we get word out about our predicament. We ask you to forward this e-mail on to ten people, or anyone you know who you think should know (i.e. influential or well-heeled investors). It would be a tragedy if Gay’s The Word closed down due to the fact that people are simply unaware of our existence or the difficulties we are experiencing. So we ask you to spread the word: by e-mail, by phone, at the water-cooler, in the bars, clubs, cottages, saunas…wherever. Support us! Five ways you can help support Gay’s The Word: i You can come into the shop and buy one (or two, or three) of our fabulous books. ii You can pick one (or as many as you like) of one of our current top-ten titles, listed below, and order it. iii You can send us a donation (cheques payable to GTW), or call up with your card details. iv You can sponsor a shelf for £100. You will become an official ‘Friend of Gay’s The Word‘ and your name will be officially listed as such in-store. We are calling this our ‘Cash For Honours‘ promotion. i You can order a copy of the Gay’s The Word documentary film, which screened at last year’s London Lesbian & Gay Film Festival at the NFT, for £10. We believe in our importance, relevance and future. We believe many people do. If you’re one of them, then lend us your support. Help save Gay’s The Word. Where there’s a will…there’s a way…

Ein Gedanke zu „Hilfeaufruf von gay’s the word

  1. Auch der schwule Buchladen ARCADOS war im 2000 in der Krise angelangt. Das umfangreiche Sortiment an Porno-DVDs erfordert viel Kapital und der Handel nur mit Büchern bringt zuwenig wegen der Handelsspanne. Zuviele Schwule suchen immer noch die Anonymität von Amazon, oder lesen – ausser dem Spartacus – keine Bücher…
    Wer nicht ein grosses Einzugsgebiet hat, der hat einfach zu wenig Kundschaft.
    Ich glaube, dass sich das Bildungsniveau in den letzten Jahren auch abgeflacht hat. Dazu kommen auch noch viele Migranten, die in der deutschsprachigen Lesekultur nicht heimisch sind.
    Es gäbe noch weitere Gründe.
    Ich habe meinen Buchladen als „Zweiterwerb zurückgestuft“, um über die Runden zu kommen. Aber auch die ganzen Heterovertriebskanäle sind für schwule Bücher keine ewige Garantie!
    Es wäre an der Zeit, sich gemeinsame Gedanken über Bücher zu machen und darüber, was evtl. parallel elektronisch vertrieben werden kann, als Anreiz und Werbeanstoss. Denn längeres Lesen am Bildschirm ist mühsam. Dagegen ist das Internet ideal zum schauen und für Infos.

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